About us
Bougainvillea — boutique of refined sensuality
Located in the iconic W-Hotel Palm Jumeirah, BOUGAINVILLEA offers a curated selection of premium lingerie and swimwear from the world’s most distinguished designers.
A space where Mediterranean elegance meets Dubai’s modern allure.
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Exclusive Pieces
Curated selection of luxury lingerie and swimwear from world-renowned designers — each chosen for its craftsmanship and timeless allure.
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Loyal Clients
Women who value sophistication, comfort, and individuality. Every fitting is a personal experience in elegance.
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Designer Brands
From Zimmermann and Agua Bendita to Valery and PHILIPP PLEIN — discover the finest names in resort and lingerie fashion gathered in one boutique.
Our Essence of Elegance
Our boutique embodies timeless femininity and Mediterranean sophistication.
Each collection reflects artistry, sensuality, and attention to every delicate detail.
Curated Excellence
We select only distinguished designer brands — from Zimmermann and Agua Bendita to PHILIPP PLEIN and Valery — bringing together pieces that define modern luxury.
Crafted with Passion
Every garment tells a story of craftsmanship. Premium fabrics, meticulous tailoring, and perfect fit — made to celebrate the beauty of every woman.
Experience Beyond Fashion
BOUGAINVILLEA is more than a boutique — it’s an experience.
A sanctuary of elegance where confidence, comfort, and allure intertwine.
The Art of Intimate Luxury
Nestled inside W-Hotel Palm Jumeirah, BOUGAINVILLEA is more than a boutique — it’s an immersive experience of elegance, sensuality, and craftsmanship.
Every detail, from curated lighting to the scent of the space, is designed to complement the refined selection of luxury lingerie and swimwear from the world’s most coveted designers.
Here, fashion becomes emotion — subtle, confident, and deeply personal.
Crafted by Visionaries
At BOUGAINVILLEA, we collaborate with the world’s most admired resort and lingerie designers — from Zimmermann and Agua Bendita to PHILIPP PLEIN, Valery, and Seafolly.
Each collection is a reflection of artistry and individuality, blending Mediterranean spirit with cosmopolitan allure.
Every piece is chosen not just for its beauty, but for the story it tells — of craftsmanship, femininity, and freedom.
